Asif Masud
Director, Product Management
Asif Masud is a Sr Principal Product Manager for Now Assist for ITSM. He has over 17 years of professional experience working in Data, Analytics, and Artificial Intelligence. He has his MBA from the University of California, Berkeley - Haas School of Business, where he focused on Product Management and Advanced Innovation. He's spent the last 5 years building ITSM products powered by Artificial Intelligence.
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Transform the IT Service Management experience with GenAI
Building your strategy and business case for Now Assist for ITSM
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360 Exchange:Maximizing Gen AI Power Virtual Agent, Employee Center & Now Assist
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Customer Panel: Gen AI early adopters using Now Assist for ITSM
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360 Exchange: Getting Started with Now Assist, GenAI Experiences
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Conference Sessions
360 Exchange:Maximizing Gen AI Power Virtual Agent, Employee Center & Now Assist
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Are you ready to take your ServiceNow experience to the next level? Join us to dive deep into the advanced capabilities of Virtual Agent, Employee Center, and Now Assist (powered by Gen AI). Whether you’re an IT professional, business leader, or developer, this session is your roadmap to implementation success. Tailored for practitioners and implementors, 360 Exchange provides a distinctive opportunity to connect directly with ServiceNow experts and peers. Prepare to delve into open dialogues, share invaluable insights, and collectively explore solutions to common challenges.
360 Exchange: Getting Started with Now Assist, GenAI Experiences
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Discover Now Assist, ServiceNow’s generative AI, designed to enhance user productivity and efficiency through conversation and proactive experiences. Alongside your peers, expert presenters will guide you through the myriad possibilities of these innovative features, demonstrating how they can empower your organization today. Tailored for practitioners and implementors, 360 Exchange provides a distinctive opportunity to connect directly with ServiceNow experts and peers. Prepare to delve into open dialogues, share invaluable insights, and collectively explore solutions to common challenges.
Transform the IT Service Management experience with GenAI
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<p>Start using GenAI on day one and experience the Now Assist turnkey configuration. Learn how Now Assist for ITSM improves agent productivity and reduces MTTR. For example, Now Assist helps agents to quickly understand issue history by summarizing previous chats between employees and IT staff or the virtual agent. In addition, it automatically generates resolution notes to support agents with solving future similar problems. Experience these capabilities and more in this hands-on lab.</p>
Now Assist for ITSM (powered by GenAI)
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Our platform, AI expertise and customer first mindset, enables us to seamlessly weave Generative AI into our applications and workflows. See Now Assist in action for ITSM.
Customer Panel: Gen AI early adopters using Now Assist for ITSM
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<p>Looking to accelerate employee self-service and agent productivity? Hear how three early adopters of Now Assist for ITSM – a ServiceNow GenAI offering – have moved from planning to quick implementation, to seeing benefits. IT teams at Accenture, Coursera, and USI can tackle more complex incidents, pursue strategic initiatives, and delight leadership with Gen AI. Attend this panel to learn how Now Assist can help you do the same.</p>
Building your strategy and business case for Now Assist for ITSM
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Everybody is excited about GenAI, but many don't know where to begin. Join this facilitated roundtable discussion to share your questions, ideas, and hear from peers planning and who have already begun their journey with ServiceNow's GenAI solution, Now Assist for ITSM.
360 Exchange: ITSM core implementation: Customer insights into success, challenges, and value
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What makes an ITSM core implementation truly successful? Learn from real customer implementation experiences, including with UI16 and Service Operations Workspace. Hear about key challenges, what went well, and where additional support was needed. Find out how customers measured value, optimized their rollout, and aligned their implementation with business objectives. This 360 Exchange offers an unparalleled opportunity to connect with ServiceNow specialists and your peers, engage in open discussions, share key insights, and explore solutions to common challenges.
360 Exchange: ITSM core implementation: Customer insights into success, challenges, and value
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What makes an ITSM core implementation truly successful? Learn from real customer implementation experiences, including with UI16 and Service Operations Workspace. Hear about key challenges, what went well, and where additional support was needed. Find out how customers measured value, optimized their rollout, and aligned their implementation with business objectives. This 360 Exchange offers an unparalleled opportunity to connect with ServiceNow specialists and your peers, engage in open discussions, share key insights, and explore solutions to common challenges.
How USI is increasing productivity and efficiency with AI Agents for ITSM
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In today’s fast-paced business environment, organizations face mounting pressure to optimize efficiency while delivering exceptional employee experiences. Join us as we showcase how USI made their IT service management more strategic by increasing productivity, self-service, and deflection rates, while improving the employee experience with the help of Generative AI. In this session, you’ll learn the following: 1\. Why they chose Now Assist for ITSM 2\. How easy it was to implement 3\. How the ROI allows us to be more strategic 4\. What’s next? (AI Agents)
How Juniper drives employee experience and productivity with Now Assist for ITSM
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Learn how Juniper has scaled their helpdesk, increased CSAT, increased first call resolutions (FCR), and reduced MTTR with the help Now Assist for ITSM. In this session, we will explore the following: 1\. Why Juniper chose Now Assist for ITSM 2\. How we reinvest the value created by Now Assist for ITSM 3\. Lessons learned and what’s next (AI Agents)
AI Agents for IT Service Management (ITSM)
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The ServiceNow platform, AI expertise and customer first mindset, enables ServiceNow to seamlessly weave AI into applications and workflows. Join this session to see AI Agents in action for ITSM.