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Brian Hudson

Brian Hudson

Senior Director, Product Management

ServiceNow Inc.

Brian is a Director at ServiceNow.

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Conference Sessions

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Lab: Reinvent how to resolve disputes with ServiceNow and Visa

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<p>Join this interactive lab to learn how to dissect card dispute processes. See how ServiceNow® Disputes Management, built with Visa, creates one digital experience for cardholder-centric service. Get familiar with the technical product features such as pre-built workflows integrated with Visa’s Value-Added Services, and a unique, comprehensive integration with Visa rules, questionnaires, and reason code mapping. Learn how banks can speed customer service, automate intake and deflection, seamlessly adhere to regulations, and reduce costs.</p>

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Insurance Spotlight with ProAssurance: Innovating to become the carrier of choice

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With a focus on being the carrier of choice, insurance organizations need core workflows and transformative technology that synthesize all work and data to deliver convenient experiences. Join us for this Insurance Spotlight that will allow CIOs, IT leaders, and executives to learn how ServiceNow helps drive digital transformation for carriers across the globe. Hear from ProAssurance on how they are applying Financial Services Operations to offer differentiated digital experiences and orchestrated underwriting, claims, and support that will empower efficiencies, automation, and integrated AI.

1692646803067001XK24

Financial Services Operations (FSO) Product Roadmap Session

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<p>Join <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">ServiceNow®</span></span> Banking product leaders to hear about the latest and greatest innovations to Financial Services Operations, including the new and unique ServiceNow Disputes Management, Built with Visa offering. Learn about the impactful product features available today, gain insight into what’s coming, and how to best utilize Financial Services Operations to provide frictionless customer service, seamlessly adhere to compliance regulations, and reduce operating costs.</p>

1692646803067001XK24

Financial Services Keynote: Game-changers for frictionless CX in the AI age

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<p>Are complex processes costing your financial institution — and your customers? As customer demands evolve, financial institutions often add more tech solutions to contact centers and back offices. What if you could break the cycle and future-proof your CX strategy once and for all? Join Vidya Balakrishnan, VP/GM Financial Services Product at <span style="font-size: 12.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 11.0pt;">ServiceNow®</span></span></span>, alongside M&T Bank's leaders and Visa's card dispute experts for the latest on our game-changing innovations and business use cases. Explore how AI-powered customer workflows can help your financial institution continuously reduce costs and gain a competitive edge.</p>

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Product Roadmap: Financial Services Operations for Insurance

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<p>Insurance carriers need a connected digital platform that can connect teams and systems to deliver convenient and empathetic policyholder experiences and capture business value, quickly. Carriers shouldn't have to choose between creating a competitive advantage or lowering combined ratio, they can say yes to both! In this session, product leaders will share recent updates to Financial Services Operations for Insurance, give a preview of what's coming, and give examples of how carriers and brokers are using the platform today to achieve impactful business results.</p>

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Lab: Digitizing Insurance Claims

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<p>Join insurance experts from ServiceNow<span style="font-size: 12.0pt;">®</span> as they cover the process of expediting claims from FNOL through settlement with seamless end-to-end automation. In this active, hands-on lab, participants will learn how case types, roles, and playbooks are optimized for specific scenarios and personas, and utilize insurance data model to create convenient and unique claims experiences.</p>

16590311612800012K23

Lab: Digitize Dispute Management

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<pre> <span style="font-family: Arial , Helvetica , sans-serif;">Join banking experts from ServiceNow</span><span style="font-size: 12.0pt;">®</span><span style="font-family: Arial , Helvetica , sans-serif;"> to uncover how to automate and streamline dispute management, encompassing topics banks face every day including unauthorized transactions, incorrect billing, processing errors, and disputes evolving into potential fraudulent activity. Our banking team will showcase how digitizing everyday work can drive tremendous value for your business. </span> </pre> <p> </p>

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Banking CRM roadmap: Future-proof your bank with AI agents across the customer experience

SES2550

AI agents are ready to change how banks provide frictionless customer experiences, at epic scale. Let’s dive into the specifics of how AI agents and strategic partnerships can elevate your contact center and service operations like dispute management, in this next era of Financial Services Operations. Hear from our Senior Director of Product Management, Brian Hudson, on how he’s strategizing for the future of AI agents, and Pedro Reyes, Senior Director of Customer Service Operations, on how he puts AI to work for BlackHawk Network.

1724429920965001DK25

Industry Keynote: Financial Services

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Are complex processes costing your financial institution and customers? As demands evolve, financial institutions often add more tech solutions, complicating contact centers and back offices. What if you could break the cycle and future-proof customer service, while strengthening operational resilience, all with one AI platform? Join ServiceNow's Financial Services leaders, Fifth Third Bank, and Visa to explore how to boost customer loyalty and growth. With centralized AI agents, data, and workflows, your financial institution can reduce costs and capture a competitive edge in the market.