Tom Freeman
Senior Technical Product Marketing Manager
Tom is a director of outbound product management for App Engine. An avid creator and technophile, Tom's career has been spent helping businesses reinvent themselves through technology. Previously, Tom helped global organizations deploy data center, networking, and security solutions and now focuses on helping people of all technical skill levels get the most out of ServiceNow. A graduate of UCSC, Tom also supports students looking to find their place in high tech through continued engagement with his alma mater.
Recent News
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NASCAR is on the accelerator with GenAI: A Citizen Developer visual experience
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DIY app dev - Building the app you want, on the Now Platform
Starting app dev on the Now Platform - Strategy, Governance and Maturity.
360 Exchange: Hands-On Now Platform Application Development
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Demo: Create an app with your morning coffee, how fast app dev makes an impact
Demo: Citizen Sane: Boosting business sanity (and humanity) through Citizen Development
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Conference Sessions
NEW: Govern low-code app dev end-to-end with App Engine Management Center
SES1742-K22
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360 Exchange: Hands-On Now Platform Application Development
SES2889
Join us for an immersive experience where we’ll guide you through the fundamentals of building applications on the Now Platform. Whether you’re a seasoned developer or just starting out, this session is designed to equip you with the knowledge and practical skills needed to kickstart your ServiceNow development journey. Tailored for practitioners and implementors, 360 Exchange provides a distinctive opportunity to connect directly with ServiceNow experts and peers. Prepare to delve into open dialogues, share invaluable insights, and collectively explore solutions to common challenges.
Starting app dev on the Now Platform - Strategy, Governance and Maturity.
CCE1369
Embark on your application development journey with confidence! Whether you’re a new developer or steering your organization’s first app - our panel will discuss strategies, governance models, and maturity standards on the ServiceNow platform. Learn how to align app dev with your business objectives and ensure your applications contribute to your orgs success. Navigating app governance - best practices to maintain control without stifling innovation. Discover how to elevate your app dev maturity - Benchmark against industry standards and plot a course for continuous improvement.
DIY app dev - Building the app you want, on the Now Platform
CCB1120
<p>Application development can be intimidating, to a person, but also to a company. How can you safely grow from OOTB workflows to ones that truly mirror how work happens? Join our App Engine Outbound Product management team as we walk you through how DIY app dev on the Now Platform<span style="font-size: 12.0pt;"><span style="">®</span></span> can help catalyze organization wide excitement, and change the way you work.</p>
NASCAR is on the accelerator with GenAI: A Citizen Developer visual experience
SES1543
NASCAR is driving into the future of app development with Now Assist for Creator, the ServiceNow® GenAI for developers, as they extend the value of workflows. Join this demo-oriented session to see how NASCAR plans to use App Generation and Flow Generation to lower the barrier of entry to developers of all skill levels to deliver sophisticated apps for a better employee and fan experience. See an example of the citizen developer experience from start to finish as NASCAR shares their winning strategy.
Fast track your app development with Generative AI
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<p>Our latest Now Assist for Creator can help you build an app and automation in minutes. Using our new app generation capability, we’ll get a jump start on a custom app using a simple conversation. From there, we’ll incorporate a playbook and workflow using a quick descriptions of our desired automation.</p>
Demo: Create an app with your morning coffee, how fast app dev makes an impact
DEM1617-K23
It's Friday morning and you’re once again tasked with updating a spreadsheet associated with a completely manual process. Instead of gritting your teeth and powering through, grab an extra shot of espresso and build a low-code app to automate this process for your entire team! In this demo, see how Tom did just that by leveraging ServiceNow®’s Citizen Developer program. Learn about the capabilities used to build the app, the community support provided by ServiceNow’s Citizen Developer program, and, of course, see the app in action!
Demo: Citizen Sane: Boosting business sanity (and humanity) through Citizen Development
DEM1615-K23
<p>See how ProAssurance has transformed business users into creative problem-solvers by empowering them to solution low-code apps that benefit from their unique perspectives and experience. Learn how ProAssurance established their citizen dev practice with a focus on thoughtful, human-centric engagement while also maintaining a level of oversight and governance that keeps their IT team in control. Featured apps in this demo include insurance filings tracking/reporting, help desk reimagination, and unified knowledge implementation.</p>
Harness the full potential of ServiceNow Studio, powered by GenAI
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Let's chat about how ServiceNow Studio can take your platform development prowess to the next level. This GenAI powered builder brings together every facet of the ServiceNow platform in a single, intuitive interface, allowing you to effortlessly and quickly build any type of app. With capabilities like App generation, you can get started faster than ever, so let's discuss the potential this game-changing new studio can unlock for your business!
Amplifying App Engine apps with custom AI Agents and GenAI skills
CCE3582
Harness ServiceNow's AI innovation in the context of your custom apps and workflows by creating custom AI Agents and GenAI skills that address your unique use cases. Join me for this session to discuss the possibilities these new technologies unlock and learn how you can get started building custom GenAI capabilities to supercharge your custom apps today!
Agent(ic) Smith future anxiety? Let's chat about the incoming swarm.
CCE1395
Objectives: Enablement to prepare for an agentic approach (models/multi-modal, tools/RAG/Vector Spaces, data, linear->non-linear+swarm+agentic) Key take-aways: understanding of how different models, tools, data, structure, & product/OSS learnings affect planning/preparation to take advantage of and provide advantages to AI/ML/xLMs.
From App Engine to AI Agents: Crafting smarter, autonomous workflows
SES3222
You’ve honed app development for decades— what’s next? Traditional apps are stiff, manual, and impede rapid, scalable decision-making. It’s time to evolve. In this session, we’ll explore how to transform your app ecosystem into a dynamic, AI-driven powerhouse. We’ll break it down into three actionable phases: AI-infused apps that automate tasks, adaptive AI agent-enabled apps that streamline decisions, and fully autonomous AI agents that redefine workflows. Join us to see how you can build the future of enterprise efficiency, agility, and innovation—without starting from scratch.