Michael Park
SVP & Global Head of AI Go-To-Market
Michael Park, is SVP and Global Head of AI Go-To-Market, steering the company’s AI growth by helping customers understand, adopt, and realize the value of ServiceNow’s AI solutions. Michael previously served as ServiceNow's Chief Marketing Officer. He reenergized the company's marketing strategy with the "The World Works with ServiceNow" brand movement and implemented a data-driven marketing model focused on providing solutions for customers' critical digital transformation needs. During his tenure as CMO, Forbes honored Michael as one of the world’s “50 Top Entrepreneurial CMOs.”
As a strong advocate for diversity and inclusion, Michael serves as Executive Sponsor of the Asian and Pacific Islanders Belonging Group at ServiceNow and a member of Gold House, a non-profit organization dedicated to enabling more authentic multi-cultural representation and societal equity.
Before ServiceNow, Michael led growth and transformation for over 25 years at the intersection of pivotal technology transitions, serving in key leadership positions across product, sales, and marketing roles at Microsoft, Oracle (Siebel), EagleView, HP, and SAP. Michael is also on Digimarc's Board of Directors, serving on the Governance, Nominating, Sustainability, Compensation, and Talent Management Committees. He began his career at Procter & Gamble and holds a master’s Degree from Harvard Graduate School of Business Administration and a Bachelor of Arts in Economics and Finance from the University of Rochester.
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How AWS and ServiceNow are helping customers use Generative AI to support future technology.
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Conference Sessions
How AWS and ServiceNow are helping customers use Generative AI to support future technology.
SPN1634
<p>In a fast changing world where generative AI holds immense potential and requires careful safeguarding, it is more important than ever for organizations to stay focused on solving business priorities. Organizations need a modern data and AI strategy in order to innovate rapidly with generative AI at scale. This session will provide an overview of use cases for generative AI; the approach to mobilizing and scaling business value; how to think holistically about data and AI; and considerations for technology, people, process, and mindset.</p>
Attracting an audience: Lessons from ServiceNow’s CMO
SES3477-K23
<p>Digital transformation isn’t confined just to IT, it’s the foundation for competing in a digital-first world at speed and scale. In this very special conversation, ServiceNow's CMO Michael Park and Global Head of Innovation Brian Solis will explore how you can apply industry-leading B2B marketing strategies and best-practices to boost your personal brand and become a change agent. You will learn from a master B2B marketer how to gain influence within your organization, so that you can attract an audience and earn the attention and support of your C-Suite and key business decision-makers.</p>
Scaling generative AI in the enterprise: Insights from ServiceNow and AWS
SPN2357
In an era where generative AI is redefining business operations, organizations must balance innovation with responsibility. This session brings together industry leaders from ServiceNow and Amazon to explore the intersection of AI and enterprise workflows. With real-world insights and strategies, attendees will learn how to mobilize and scale AI solutions effectively. From practical use cases to best practices in AI-driven transformation, this executive talk discusses how businesses can maximize value while maintaining a holistic approach to data, technology, and organizational readiness.
Generative AI: Enhancing enterprise workflows with ServiceNow and Amazon Bedrock
SES1744
ServiceNow has integrated the Now Assist Skill Kit with Amazon Bedrock to help customers build generative AI applications and enable enterprises to create custom AI skills tailored to their unique business requirements. In this session, learn how to build custom skills that will leverage third party LLMs, such as Anthropic’s Claude, with ease through the use of our new Integration Hub spoke for Amazon Bedrock. And, use this newly created custom Gen AI skill for personalized customer case response by using data-driven personalized emails shaped by customer sentiment.