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Katharine Kennedy

Katharine Kennedy

Global GM

Microsoft Corporation

Katharine is an award-winning, customer-centric business leader. She joined Microsoft in 2022 to lead an ISV business unit and build innovative solutions to drive growth. Previously, she worked for Salesforce, up leveling the strategic partnerships with likes of The Walt Disney Company. Katharine has spent two decades leading high performing teams globally and delivering market moving solutions through a multifaceted approach of building data-driven marketing and sales GTM strategies, technology innovations and cultivating trusted strategic partnerships.

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Conference Sessions

K24

Innovation unleashed: Exploring the value of ServiceNow and the Microsoft Cloud

SPN1707

<p>There’s a lot more to the ServiceNow® and Microsoft partnership than the Now Platform® on Microsoft Azure. Join this session for a broader look at how these two technology powerhouses are innovating together and explore the integration opportunities between the Now Platform® and the Microsoft Cloud. This session will provide an overview of how these integrations can unlock AI innovations, industry solutions, and more to deliver outstanding value to both customers and mutual partners.</p>

Watch Recording

K23

Innovating the employee and customer experience

SPN3090-K23

<p>Microsoft and ServiceNow<span style="font-size: 12.0pt;">®</span> have partnered to make the world of work achieve more. By seamlessly embedding ServiceNow workflows into Microsoft Teams, together we empower employees to work where they already work, find answers to common problems faster, and manage more complex matters to a live agent. And this is all managed on a single portal. Join this session to hear more about how Microsoft and ServiceNow’s partnership is improving service, experiences, and access for employees and raising customer satisfaction scores to 100%.</p>

Watch Recording

K25

The New CRM Playbook: Modernizing the Front Office with AI & Automation

SPN2359

The Future of CRM is Here—and it’s not just about managing contacts and deals. Companies demand smarter, automated, customer-first solutions that connect front-office operations, support, and service workflows. Join industry leaders as they explore how Microsoft Dynamics and ServiceNow Customer Workflows are revolutionizing CRM modernization. Discover why traditional CRM isn’t enough, how AI and automation drive engagement, real-world use cases, and best practices for implementing a modern CRM strategy.

K25

Unlock the Full Potential of Agentic AI with ServiceNow and Microsoft

SPN2388

In today’s fast-paced digital landscape, businesses need intelligent, connected, and automated solutions to stay ahead. Microsoft and ServiceNow are redefining enterprise efficiency by seamlessly integrating AI, data, and workflows across every facet of an organization—empowering teams, optimizing operations, and driving measurable business outcomes.