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Beyond personas: A comprehensive approach to understanding users
Beyond personas: developing holistic frameworks to personalize user solutions
RB
Conference Sessions
Beyond personas: A comprehensive approach to understanding users
SES2995
<p>As companies navigate complex user ecosystems, understanding user behaviors and needs is crucial. The 15 User Archetypes Framework offers a comprehensive approach to identifing and supporting underserved users. This strategy will enable you to understand your entire user ecosystem and identify new opportunities to create more effective experiences. Attendees will be introduced to a new mapping technique and are encouraged to join the Beyond Personas workshop to learn how to utilize this framework in their organization!</p>
Beyond personas: developing holistic frameworks to personalize user solutions
SES1720
<p>Learn how to develop a thorough understanding of your organization’s user ecosystem by identifying value drivers that elevate the experience of underserved groups within your user ecosystem. By using this framework, you will be able to better understand who is using your products, ensure that your solutions are working for all of your users, and identify gaps in the service(s) you are delivering. You will walk away with a new user mapping method that you can easily execute with your teams!</p>