How DLA Piper transformed marketing service delivery with Marketing Central

SES3010

At DLA Piper, the Marketing Central team serves thousands of lawyers and their outdated platform could no longer meet their needs. The company needed to centralize tasks, standardize services, and adapt quickly to increasingly complex workflows. In this session, learn how DLA Piper created one app to govern three distinct styles of workflow—from simple, to specific, to complex—all while ensuring the Marketing Central team has oversight and visibility to every process. Hear directly from team members how the company built the app and how daily work and collaboration have transformed across the firm.