Sara Ulius-Sabel
Sr. Staff UX Researcher
Sara is a Sr. Staff UX Researcher who currently leads user research for Finance and Supply Chain workflows. Before joining ServiceNow, Sara was at Bose Corporation where she focused on surfacing insights to fuel front-end innovations. There, she worked closely alongside business, technical, and design leaders to rapidly understand human needs, identify jobs-to-be-done, and ideate, prototype, and test potential experiences with customers. Prior to Bose, Sara spent 14 years at Whirlpool Corporation in a variety of roles in Global Innovation, Design Research, User Experience, and Quality.
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UX Methods Lab: Jobs To Be Done: Identifying users' unmet and underserved needs
Conference Sessions
UX Methods Lab: Jobs To Be Done: Identifying users' unmet and underserved needs
ACT2500-K23
In this introduction to the Jobs To Be Done (JTBD) framework, learn how to discover and frame the right problems to solve for your users (their JTBD) in order to inspire innovation and guide solution development.
UX: Research essentials to ensure user-friendly solutions
LAB3333
Laptop required: Want to enhance the usability of your solution designs, but don't know where to start? Join us for a hands-on workshop where you'll discover how to collect valuable user feedback to make your ServiceNow app, workflow, and playbook creations more effective, efficient, and enjoyable. We'll guide you through the entire process, from planning to analysis, and equip you with practical approaches and tools to start conducting your own user research.