Mr. Masud is a proven and innovative thought leader with over twenty-years of senior level management consulting and leadership experience in the field of information technology, analytics, business intelligence, operations, business process redesign, digital experience and strategy.  He brings a unique ability to combine strategy and technology with an emphasis on Digital Technologies, automation, and process improvements to help organizations strategically and tactically transform the way they work. As a former Chief Information Officer and consultant for Big 4 Consulting firms, Mr. Masud helps clients deliver on their strategies and helps organizations improve their IT and overall business functions by focusing on tangible solutions that drive towards operational excellence.
In his current role at Cognizant, Mr. Masud leads Cognizant’s Strategy and Advisory Practice for ServiceNow solutions. He is responsible for leading teams that deliver transformative solutions leveraging the ServiceNow platform across numerous strategic accounts. Mr. Masud helps clients realize value through the digital workflow and automation capabilities of the ServiceNow platform and has led the development of innovative and differentiated capabilities in the areas of digital experience, intelligent automation, AI-driven workflow automation, CMDB CSDM alignment and the journey to Service Aware and AIOps.