Delivering a consumer-grade, one stop shop HR experience for BASF

SPN1700

Discover the ongoing collaboration between BASF and EY Teams, where a unified, consumer-grade employee experience was created via the ServiceNow® HRSD solution. Learn how joint BASF and EY Teams maximized design, personalization, self-service, and automation elements to deliver this unique, one stop shop HR portal. This includes a deep dive into how diverse customer personas were developed and used to ensure a scalable and efficient experience. This session will also discuss how AI can be injected into the experience to improve future performance analytics and trend identification.

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