**Stop guessing, start knowing!** In today's digital landscape, understanding your users is paramount. But how do you move beyond assumptions to truly data-informed decisions? This recap of our Knowledge 25 session, "Designing with Data," unveils a practical 5-step framework to harness the power of user analytics. Discover how to formulate clear hypotheses, leverage ServiceNow's User Experience Analytics (UXA) to measure what matters (like the immediate success of your AI Search!), and translate raw data into actionable insights that fix issues, drive deeper exploration, and foster meaningful conversations with your users.