### **Why AI Adoption Fails (And How to Fix It)**

You turned on **Now Assist**… but your users are ignoring it. Sound familiar?

I keep hearing:
💬 **“We implemented Now Assist, but no one’s using it.”**
💬 **“They don’t see why they need it.”**

**Spoiler alert:** AI doesn’t adopt itself. If users don’t understand it, they won’t use it.

The good news? **This is 100% fixable.** It starts with **OCM (Organizational Change Management).**