How AT&T optimized costs by modernizing their TBM approach on ServiceNow

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You can’t manage what you can’t measure, and that's why Technology Business Management (TBM) was introduced. TBM helps translate technology investments into business value. And while TBM is not new, AT&T decided to take a modern approach to it. They'd been using a siloed TBM platform to manage a multi-billion-dollar budget, but despite significant investment, nobody believed the data. With pressure to take millions out of IT spend, AT&T decided to partner with Nicus and ServiceNow to align their operational and financial data on the ServiceNow platform.