The New CRM Playbook: Modernizing the Front Office with AI & Automation

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The Future of CRM is Here—and it’s not just about managing contacts and deals. Companies demand smarter, automated, customer-first solutions that connect front-office operations, support, and service workflows. Join industry leaders as they explore how Microsoft Dynamics and ServiceNow Customer Workflows are revolutionizing CRM modernization. Discover why traditional CRM isn’t enough, how AI and automation drive engagement, real-world use cases, and best practices for implementing a modern CRM strategy.