10 Seconds to War Room: Autonomous MIM Response Using SOW & Integration Hub & AI

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When a flagship site goes down at Cox Automotive, every second matters. But mobilizing a coordinated response traditionally meant precious minutes lost to manual tasks: creating bridges, paging teams, spinning up communication channels, and documenting in multiple systems. This session reveals how Cox Automotive transformed Lane 1 critical incident response by building a fully autonomous war room that deploys in under 10 seconds—using ServiceNow as the orchestration center of gravity.