think about an application that you really enjoy music why do you enjoy it's because not only is it pleasing to the eye but it helps you accomplish something that you want to do and in the enterprise environment in the work environment we have to do these things and we've become so accustomed to having to trudge through whatever interface is presented to us that we almost be been beaten down into just accepting it but why should we do that when we've been trained in the consumer world to go after applications that interfaces that we enjoy easy so part of what new rockets trying to do is bring that consumer experience into the enterprise so just because you have to do it doesn't mean that it needs to be drudgery you want to do something because it's enjoyable because it makes you productive and that's what good user experience does is it not only is pleasing but it makes you productive