Hit the Ground Running
Get a head start with Performance Analytics by utilizing the out-of-the-box content (indicators, breakdowns, widgets, and dashboards) for every ServiceNow® solution. These content packs contain some initial best practice key performance indicators (KPIs) and dashboards you can use to get started quickly. You can always create your own objects as well.
For every workflow stream, there are a number of content packs.
Check out the available content packs here.
IT Transformation workflow content packs - Unlock productivity and transform IT across your enterprise with a unified platform.
Employee Engagement workflow content packs - Deliver next-gen employee experiences with intelligent workflows and effortless service.
Sometimes the OOTB content packs include some dashboards that are inactive by default. You can activate these dashboards to make them visible to end users according to your business needs.
All the configuration records required to analyze default applications are included with the content packs. Customize these records for use in your production environment.
https://www.servicenow.com/community/platform-analytics-articles/hit-the-ground-running/ta-p/2299418