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NJP

The critical role of user validation in UI/UX innovation

Import · Jul 29, 2024 · video

Other things I’ve seen work that really bring ideas to life faster is validation. We can create whatever you want, but until you test it with the people who are actually going to be using it, you don’t really know if what we’re doing is right. So a big part of that is validation. And sometimes it’s difficult to get on people’s calendars. Everybody’s busy these days. It’s hard to identify testers and say, “Okay, these people would be great to test this, but we need more than a week to give them time to do that.” If there’s any way that organizations can have a little bit more of a council, like a representative from different parts of the org that can always be available to test new solutions and be aware of things that are happening and give input and feedback on these technologies and tools that the organization’s bringing to life. So the more you can expose that to people who are actually using it, I think, the better. Cause then you’re not just guessing, you actually are validating. And if you have a set group of people that are ready in the wings to get their eyes and ears and hands on those things, you can move a lot faster. And I believe we at Cask have an offering that’s similar to that: just a very short, dedicated, focused, innovation sprint is how we sell that.

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