The role of ServiceNow OCM in portal engagement
I think OCM (organizational change management) has a significant part of the pie there to really drive adoption and get buy-in and find those change champions and identify those people and drive that awareness. Even lack of user engagement—things I’ve been talking about— interviews with people early in the design process, hearing what employees are saying, building out personas— snapshot representations of people and user groups— mapping and understanding their journeys. What does onboarding look like? What does requesting a new computer look like? What are these various workflows, and where are the drop offs? Where are the poor parts—the frustrating parts—of that process? Because often, you don’t need to revamp the entire process. There’s usually just one or two parts in that process that are the pain points. So identifying those and being able to focus on those, you can make a significant improvement much faster instead of trying again to reshape the entire process that your workflows are using.
https://www.youtube.com/watch?v=bHzLAONO6RQ