I think um you know when you hear the term strategic Road mapping or you know business value it may feel intimidating that maybe you need to be a really big organization um or have you know a really high-profile name or you know GE or or Kelloggs or you know Zion's Bank Corporation right but you don't need to have a high-profile industry placement to be able to make a difference in your organization um you can start small you can work into something that's long-term even if it's very small pieces and a small group of people can do really really good things um and if you can find a great partner to kind of help you with that they can supplement in areas where you might have gaps from a resourcing perspective