understanding the impact um I think and if you can show people within an organization that you're going to solve problems that they are living on the day-to-day um they're somehow you're somehow going to make their life their work life better um whether it be they're swivel cheering from one system to another or they're working on you know components of a process that are you know just repetitive or something that pot eventually could be automated and it's just taking a ton of time or they're doing manual data scans where something could be scripted right helping understand hey when this piece of work is done and I'm going to learn something new these are the problems we're trying to solve