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NJP

Building business relationships in the digital age

Import · Jun 05, 2024 · video

Ideally, it's great to be able to get a group 
of people into a conference room for a few   hours and really strategize something. I think 
the pandemic taught us that what we thought was   necessary wasn't. And that we all learned that 
we could do good work in a remote capacity. But   there's something about the relationships that 
you build with people when you're sitting in   a room with them or maybe go out for a drink 
or dinner afterwards and start building that   personal connection so that you can understand and 
truly partner with the people that you're working   with. If you don't have that, you're only working 
at the business level, and sometimes that can   be fine. But to truly make something exceptional 
or a relationship long-term and, “Gosh, I really   wanna work with this person.” You wanna know 
something about them personally. And sometimes   that's hard to get via only digital means. But 
certainly, if that's what's available to you,   I guess the key message is, ”Don't let technology 
or logistics hold you back from trying something.”   You can always make something work, and the 
ideal state could be what it is for you and your   organization. But, just try and keep trying. 
Keep going back to the well, and you'll find   there's many different ways to do things. Cask has 
several tools in the toolbox in this capacity and   different approaches. And if we see something 
that's not working, we try something else,   and we're constantly going back to that to make 
sure that for the specific situation we're in,   that we're doing the right things. So, again, 
just to answer your question, in-person is super,   but digital or virtual is certainly 
something that can work across the board.

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