Building business relationships in the digital age
Ideally, it's great to be able to get a group
of people into a conference room for a few hours and really strategize something. I think
the pandemic taught us that what we thought was necessary wasn't. And that we all learned that
we could do good work in a remote capacity. But there's something about the relationships that
you build with people when you're sitting in a room with them or maybe go out for a drink
or dinner afterwards and start building that personal connection so that you can understand and
truly partner with the people that you're working with. If you don't have that, you're only working
at the business level, and sometimes that can be fine. But to truly make something exceptional
or a relationship long-term and, “Gosh, I really wanna work with this person.” You wanna know
something about them personally. And sometimes that's hard to get via only digital means. But
certainly, if that's what's available to you, I guess the key message is, ”Don't let technology
or logistics hold you back from trying something.” You can always make something work, and the
ideal state could be what it is for you and your organization. But, just try and keep trying.
Keep going back to the well, and you'll find there's many different ways to do things. Cask has
several tools in the toolbox in this capacity and different approaches. And if we see something
that's not working, we try something else, and we're constantly going back to that to make
sure that for the specific situation we're in, that we're doing the right things. So, again,
just to answer your question, in-person is super, but digital or virtual is certainly
something that can work across the board.
https://www.youtube.com/watch?v=IQxtw9g23u8