it takes honesty right you have to be able to look at yourselves with an objective lens and be like yeah you know we're really not great at that or you know I'm hearing the same theme across our organization and being okay with the fact that your organization probably has some gaps and um you know places where they could mature and that's not necessarily a weakness or it means your organization is failing it just means that these are the opportunities in which you can latch on to and be able to make some growth as you're working towards this but you know kind of the the critical factors here are you know time and um you know resource commitment and capability to be able to execute on something like this as well as the organizational skill to kind of pull something like this together and be able to see and read into themes and understand kind of where you should go