Well, the ServiceNow platform has been out 
for many, many years, and early on in the   platform days, it was, "You can do anything 
with ServiceNow," and you were encouraged to   customize. And so, what’s really happened at 
this point is that people took that advice,   and they customized. And they built custom tables. 
And they built custom scope types. And they built   tons and tons of custom pieces of software. And 
then ServiceNow kind of took a turn and really   started iterating on future releases, growing 
the platform out to expand way past just the   fundamental ITSM ticketing system into, really, 
kind of an ERP. For clients that had been on   since those days of customization craziness, 
they couldn’t even take advantage of those   features. So I myself was a platform owner. 
We had, I think, every module under the sun,   and we had customized and customized. Every time 
a new release would come out, you’d get excited,   you’d go look, and you realize, "I can’t use 
this." So, what ends up happening is you have to   make a decision at some point to say, "Is it time 
to try and go to a green field?" So there’s kind   of a couple different ways you can do it. There’s 
trying to unwind what you’ve customized—which is   very much like a needle-in-a-haystack 
kind of scenario—or starting fresh.