The most successful strategic roadmaps, 
we've had some sort of high-level executive   stakeholder sponsorship or at least 
interest in the final product. At times,   we've worked with different customers who 
then take these things to their senior   leadership as a business case to proceed. 
But, it's always really good if you have   an engaged senior stakeholder. It doesn't 
necessarily have to be a C-level executive,   but someone who has some sway and organizational 
backing in terms of–their opinion matters within   your organization. If you can get backing by 
someone like that in your organization to work   through something like this, it holds a little 
bit more. You get a little bit more traction. It   does take time and commitment in terms of being 
willing to dive into the different areas that   might be a problem or where your organization 
is struggling and be able to suss that out.