when they think about software sometimes that that's the price right you want to compare you know this price of this to this price of that or you know the and you can do that you can say hey with service now and I did that in my past hey we had five disparate systems we condense them into one here's the the bottom line you know if you know basic math you're just it's just a few addition and subtraction problems right but when you're really thinking about the total cost of ownership and how many people you're going to have on your team and how many vendors you need to use it starts to get really big really fast but when you really think about what you can accomplish and you think about the the literal waste reducing activity that's expensive right the cost of not doing it often far exceeds anywhere near the cost of actually doing it