you have to be able to um you know again with that Vision with kind of that that um definition of what you want this thing to be you have to show other people what that is right some of that might mean you know doing you know Innovative um conversations or or doing lunch and learns or things like that with certain people procurement office is a great example procurement office absolutely should know what service now can and will do that is um one of the key ones because they see people requesting things all the time coming across their desk so if they don't even think this service now CU they in their brain it's help as tool it's a very technical solution for it they're not going to name it and they're going to let people go and buy other things and there's nothing more frustrating as a platform owner to see something come out that you're like oh my gosh we could have done that in service now and that it probably would have been cheaper easier faster and it would have integrated with all the other things that we're trying to trying to show and would have been a best a a a best yeah uh solution coming into the the platform so being able to find the people that kind of need to have it but you do have to have a marketing around it you have to Define it really as a service or application however you want to do it and um you know really promote the additional capabilities of it in to anyone that will listen to you in any format that's available to you depending on your company