one of my favorite things as a platform owner was when people were just kind of starting to come out with agile we had a lot of development teams internally that were using agile I was like what's this agile my team's already like the best you know like what every uh leader likes to think right and it was funny because when we took agile training we actually were like wow we actually can go way faster if we was agile because we don't have as many touch points outside of our team like the other development teams might be with you know master data team or a financial team or all this stuff they had so many things that they need to think about when putting in a solution where we were just more insulated and we could go you know that fast so being able to understand okay who's asking who's asking it or are we asking or telling first of all are we in a position that the business is listening to us talk about the solutions we have or are they just like hey it knock knock we need stuff um and understanding that and then being able to help get into that in into that mechanism so that you can be a you know a the serer of those requests right that's big part of it because um a lot of times I think as you know as platform owners we are looking internally and we've got a lot of things that we want to do especially if you're an IT service management platform owner you want to mature your service management processes you want to do you know it stuff for the business right and you may not have really realized as much if you haven't gotten into the more mature parts of service management that service management is about defining and helping figure out what the what the it is what it is doing for the business in general it's not just operations so it's like if you're not in that you know there's a lot to do there plus now you've got you know a customer that's of your platform right so even like prioritizing helping figure out how to put all your stuff together so you can really answer to both right and prioritize both but anyway so my my point would be um you know sometimes it's hard to look outside of your space but really going and getting into that um you know demand uh process and understanding how people are accessing or requesting things of it and how it is going into the business and enabling them when they don't even know with something even if they don't know they need it