I would absolutely have a roadmap. Even if it 
wasn't funded, it—I would put everything on paper   that I wanted to do and with the understanding 
that I could move things around, but that I   actually—I understood more where I wanted to go: 
not just where the world pulled me to, but where I   wanted to go. So then, even from that— because if 
you do that and you get your roadmap put together   and you're like, "Okay, this is how I'm gonna, 
this is the roadmap I want. I'm gonna enable   it through obviously, funding, people." There's a 
lot of ways that you gotta do that. But to be able   to have that anchor document. When I've done this 
for other clients—and I've seen lots of these,   and Cask does a really nice job on these—but 
when I've done these for other clients,   my favorite thing is when they—I had one client 
where they printed it out, and every time I came,   they had it printed and the corners were all 
frayed, and it had, like, a coffee stain on   it. And this is so cool because they saw so 
much value in the roadmap that I put together,   and they were using it when I wasn't there to 
talk to people about what they were doing. And   I just think about how powerful that is to have 
that kinda guiding document that will help you,   anchor back to what you really wanna get done. 
And, again, it can be fluid. You can take things   and move it out. I don't even always put 
exact dates on it. Sometimes I do, like,   "now-next-later" kind of stuff. And then, 
of course, you gotta have your backlog. And   it can be long. It can be wide. But I think 
that would be my key thing is to have even   iteration #1 of our roadmap is something 
I would recommend to any platform owner.