So, for determining whether or not ServiceNow 
is the best choice for the custom application   development, there are a few factors you will want 
to consider. First of all, for a rapid time to   value, with a high degree of flexibility. If you 
were looking for a shared data model, for example,   will the custom application leverage an existing 
data model in the ServiceNow platform? Also,   you can leverage the automation engine where 
you can actually use widgets to develop a little   bit faster than you would if you were doing a 
fully custom .NET solution, for example. Again,   if you want to have a scalable solution across 
all lines of business as well, you will want   to look at ServiceNow for custom app development. 
Additionally, another consideration is that if you   already are invested in the ServiceNow platform 
and you want to extract the maximum value of your   investment, then you want to consider your legacy 
applications and being able to develop them using   ServiceNow’s Automation Engine. That way, you can 
also leverage that through innovation. And then,   finally, I would recommend looking at ServiceNow 
for app development if you see that there is an   existing ServiceNow product and you’d like to 
leverage some of the functionality for your   custom application. That’s another wonderful 
opportunity to leverage ServiceNow App Engine.