Campaigns and Content Analytics
Campaigns allows you to deliver proactive, targeted messages to your employees. Similar to campaigns we’d see in our personal lives, Content Experiences Campaigns typically have a goal. At the highest level, that goal is to surface necessary information to the right employees at the right time, and in turn, you’re likely driving an action (or transaction) or deflecting cases.
Many customers using Campaigns have reported powerful metrics demonstrating the reach and impact of their Campaigns, such as spikes in knowledge article views, significant banner impressions, high case deflection rates, and more.
Here's an interesting community blog for additional understanding around using Campaigns.
Refer to product documentation on Campaigns for additional details.
Content Analytics helps organizations in determining how engaged their users are with their portal and campaigns content. Content Analytics measures the impact and success of the campaigns with delivered dashboards and campaign success goals.
Refer to product documentation on Content Analytics for additional details.
- Understanding what is Campaigns and what is included in Content Analytics
- Live Demo: How to build a campaign? How to enable content analytics?
- Best Practices for creating effective campaigns For other feature deep-dives, refer to other topics covered as part of Employee Center Academy series.
FAQ's
Refer to Content Experiences FAQ's here.
https://www.servicenow.com/community/employee-center-articles/campaigns-and-content-analytics/ta-p/2639295