Agentic workflows let AI take action, not just generate content. But successful ones require the right architecture: scalable, efficient, variable, and grounded. In this CRM AI Academy session, you'll learn a proven framework to design and deploy agentic workflows from discovery to go-live based on real customer experiences. Join Fernando Castro, Sr PM for CRM AI, to learn: When to go agentic vs. non-agentic vs hybrid in your implementation A practical implementation framework How to architect and design AI agents before you start in AI Agent Studio What works (and what doesn't) in production