Hearing about CRM brings me flashbacks to my Salesforce developer days that I’ve been actively trying to suppress.

But I forced myself to watch this nullEDGE session anyway to try and get an idea of ServiceNow’s Source-to-Pay (S2P) and how it connects to Customer Relationship Management (CRM).

Unfortunately, the audio quality and screen‑sharing issues made the session pretty hard to follow, so I mostly managed to grasp a high‑level explanation:

• CRM is about the “sell side” (sales, marketing, customer relationships).
• S2P is about the “buy side” (requests, vendors, contracts, and getting things purchased).

What I still missed was a clear connection between the two areas and how AI is actually used in either of them.

References

• Shanma Negi: LinkedIn
• ServiceNow docs: Source-to-pay Operations | Customer Relationship Management
• nullEDGE Website
• nullEDGE YouTube channel
• My LinkedIn posts #nullEDGEAdvent (any feedback is welcomed!)
• Intro to my nullEDGE advent calendar adventure

The post nullEDGE – How is CRM different from S2P and what features come from AI with Shanma Negi appeared first on Rubén Ferrero.