Turn your ServiceNow data into real decisions, not static charts. In this guide, you follow a simple flow from a single incident record to filtered lists, visual reports, and clear dashboards that leaders can trust. You learn how to build reports step by step, drill into the data, and safely use out‑of‑box content without breaking upgrades. If you want to move from “running reports” to “shaping insight,” this walkthrough shows you exactly how to do it.