Hear directly from ServiceNow executives. Get insight on the direction of the industry and see the latest ServiceNow innovations. Learn how to define, empower and run a service-oriented enterprise. Each session will be an information-packed experience — schedule them in your Knowledge14 day if you haven't already!

• Tuesday, April 29, 8:00am-9:30am - Defining the Service-Oriented Enterprise

ServiceNow President and CEO Frank Slootman will share his perspective on how to automate activities and enable IT to become heroes of innovation and drivers of the service-oriented enterprise.

• Wednesday, April 30, 8:00am-9:50am - Empowering the Service-Oriented Enterprise

Founder and Chief Product Officer Fred Luddy will unveil the latest ServiceNow innovations, highlighting the ease of creating service-oriented applications on the ServiceNow platform and crowning winners amongst the Innovation of the Year finalists

• Thursday, May 1, 9:00-9:50am - Running the Service-Oriented Enterprise

Dan McGee, Senior Vice President of Engineering and Cloud Operations - the guy in charge of services at ServiceNow - will demonstrate the transparency and service capabilities of a true enterprise cloud.