how do you bring people together at the local level during a global pandemic you just need to reach them people from all backgrounds are feeling overwhelmed trying to find reliable information and local resources under stressful conditions with a new set of challenges come opportunity for innovative solutions reach uses world-class software to make a difference locally by creating a dynamic personalized hub for information and resources using core platform capabilities and the consumers service management application we've leveraged the power of ServiceNow to solve global problems at the local level meet Wendy a 50 year old single mother of a teenager she works as a hiring manager and is close to her father has retired and lives across town Wendy heard a lot about reach through her local news but didn't try it until her father got sick in her first encounter with the app she selected the content that she was most interested in health and fitness seniors employment news and food nicks she was prompted to provide details about her interests when her personalized home page comes up she's relieved to see information on kovat 19 testing locations and senior services in her personalized food widget wendy also finds local restaurants that are offering takeout a great resource for her and her daughter and because of details collected about her interest in employment she sees a widget where she can post a job wendy is a hiring manager who needs to fill a technical sales position not only can she use reach to fill a position but maybe in the process she can help someone right in her own community now let's meet Jim he's a 39 year old recently furloughed mechanical engineer who's married has an 8 year old son and lives in San Diego when Jim opened reach for the first time he indicated an interest in employment health and fitness news pets and when his home page opens he's encouraged to see so much personalized content concerned about what happens when Cobra runs out Jim explores his personalized health care widget next and finds a link for health care coverage while he's unemployed because of the details he added about his interest in food Jim finds information about local food pantries and recipes after Jim uses the unemployment widget to learn about unemployment he ventures over to the job posting section after browsing he comes across an ad for a technical sales position in nearby Carlsbad the position sounds perfect and finally Jim feels a glimmer of hope reach the app that helps people reach information and one another just when they needed the most reach introduces an innovative dynamic homepage layout based on user preferences the user indicates their preferences during the portal onboarding experience through an intuitive and visual selection process the suggestion algorithm uses this information to establish which widgets to embed on the page community organizers can control content presented during the onboarding process this personalization complements and extends the concept of campaigns and user criteria future versions could use service now's machine learning to make the engine even more adaptive the dynamic layout algorithm uses the suggested content and embeds the widgets into the proper location on the page resulting in an attractive personalized experience the layouts are easily configured through modifications in the theme stylesheet this overcomes the static layout limitations of the current service portal framework and opens the possibility for the user to have even more control over what they see on their pages to complete the experience reach leverages core platform capabilities such as service portal service catalog knowledge management and the rest api integration as well as the consumer service management application to provide a rich supportive and personalized community environment future versions of reach will combine ServiceNow features like forms events and blogs giving community organizers even more flexibility to add remove or modify content and ultimately provide the most relevant experience for users because of the flexibility of the suggestion and layout algorithms nearly any type of content can easily be surfaced throughout the site reach can be customized for any community as well as those recovering from a hurricane in Florida a tornado in Oklahoma or earthquake in California and the personalized homepages in reach can revolutionize the corporate intranet most importantly people can reach information and people they need