In 2025, customer relationship management (CRM) is no longer about tracking contacts and sales pipelines; it’s about creating intelligent connected experiences. Artificial intelligence (AI) is redefining CRM by unifying data, predicting customer needs, and automating workflows. Platforms like ServiceNow CRM are at the forefront, moving beyond single sales tools to deliver a single, AI-powered system that supports sales, service, orders, and operations all in one place.