I can't remember when I was more disappointed with a ServiceNow message.

Every year the Knowledge marketing message pushes deeper into near-IT and non-IT circles. Stories of value delivered across business are elegantly written and beautifully shot in white papers and customer testimonials. But what of those who's hands still bear the dust of the build?

"Get your geek on". Oh you zany geeks, you! Up to your old shenanigans again! Anyone else feel like a box of crayons just got spilled onto the kids table at Thanksgiving?

"Make something pretty now!"

But let me tell you this.. this product and this company would be * NOTHING* if it weren't for the kinds of people who #HackNow. This company owes its dominant market position not only to the genius of Fred and his devs, but also to *YOU*, the developers and admins who slogged through terrible processes and work dynamics. Expended your own sweat, tears, and effort to build great things. Great things this company didn't even imagine when they sold it to you.

HACKERS LEAD THE WAY

What won the inaugural Hackathon at K13? An ideation module. Two product versions later, its emerging in the base product.

FruDevCon13? A business continuity and disaster recovery automation app. Two years later, 2/5 Innovation of the Year finalists are for BCDR

FruDevCon14? Instantaneous portal deployment. A year later... ServicePortal

Biometric scanning, robotics orchestration, social media asset databases, social media campaign automation, password archiving, public disaster portal pages, availability automation.

What will be next? How many years would it have taken to realize those possibilities without Hackers like you?

Let the executives pat themselves on the back, toasting their success discussing solutions they've neither imagined nor built.

You, ServiceNow developer are not a geek at play. It is the work of your hands that will be remembered. YOU are the keystone of the Knowledge conference. You are the font of the phalanx. The very tip of the spear that's driving value creation in our industry.

Join me on the front lines of the ServiceNow hacking. Bring your frustrations, your rage, and your dreams.