hello everyone we're just going to take a few more moments just uh before we start today's event and so thank you and welcome for joining we're just waiting to um allow more of our attendees to join before we get started as a quick reminder we are recording this and it will be available on the community link that i will be providing in the chat okay hello and thank you for joining us my name is deborah mcgrath i'm a senior technical product marketing manager with servicenow and i'll be hosting our investment funding webinar today and so we'll get going joining me as co-presenters for this webinar are rishi lou richardson who is a senior advisory solution consultant with our servicenow it business management practice and greg san an itbm solution architect in addition we have blair lacour an itbm advisory solution consultant and also a key contributor to all the webinars on our last thursdays with itbm webinar series and blair may offer up his own expert commentary during or at the end of the webinar as well during today's 20 to 30 minute webinar we'll have a presentation and live demo where rich lou will discuss the fundamentals of investment funding the various types of investment entities you can manage with servicenow and investment funding strategies and greg will show us how you can do all of this in a live demo at the end of the presentation and demo we'll provide you with a list of resources for additional information and we'll wrap up with a few minutes for q a now i'd like to welcome greg and richard lou and riccialu i'll turn it over to you hello good morning it's an honor to be presenting to everyone today i thought it would be great to start with a a poll for our audience we will ask a few questions and you can reply right in front of you what is an investment in your humble opinion is it a new initiative or an idea a specific project work plan for enhancing a business capability work plan for a business unit a team a safe and epic or all of the above i give a couple of seconds i understand the complexity okay great let's move on so the answer is all of the above and that's what everyone replied back all of the above so everyone gets it good answer so what is investment funding so in every organization there is a group of processes that organizations go through almost uniformly so whether your organization is in the gas and gas industry or the utility industry or health care or automotive there's always a certain machination certain processes that go on within the organization and that is making the determination of what the organization funds what does it put money towards and that funding is not limited to what do we think will be the most strategically successful it is tied to many other constraints within the organization so it's not just what will be a strategic initiative that we can be successful at it's also in consideration of resource constraints it's also in consideration of funding constraints it's consideration of market dynamics prior product releases as well as competitive pressures that exist so these organizations must determine what they fund as an organization based on all of these dynamics all companies do this regardless the size shape or industry and one of the major factors in making this decision is being able to measure the outcome and understand whether or not the funding is achieving its goal before you continue to throw good money after bad in this process these machinations that go on within an organization require discipline maturity and information so that is at its core what investment funding is for an organization so the attributes that support these decisions uh can be many what is the business case for this funding what is the time what are the desired goals what will this cost are there any risk how do we budget it so as the poll question just success just suggested an investment can be any number of things but whatever that investment may be these considerations or these attributes if you will that justify this investment must come along with the actual funding of a new initiative a team a portfolio a program an epic feature a project and even with servicenow you could fund a person within the organization but having the related attributes to ensure that the funding achieves the stated goal is imperative in determining delivering on the desired outcome so how does this work so once a year in october or so the leaderships of organizations they go into the mountains to a cabin up in the wood up in the woods in this cabin it smells of oak and leather bound books and they sit around and they come up with the strategic initiatives of the organization the the imperatives the consideration of the market dynamics and the product maturity and the organizational structure and the funding uh and and the return on investment that they're seeking and they come down with an initiative the plan if you will the portfolio the strategic guidance of the organization and by january of that following year everything has changed if there's one thing that we've learned in 2020 is that there's no such thing as planning season now we are planning constantly it's continuous planning every month we are adjusting our plan with the servicenow solution we allow you to create that plan however we facilitate that continuous planning to optimize the portfolio as you go forward throughout the year so as the organization moves forward you can continue to make the decisions of if when and how you actually fund portfolios teams products business units through a scenario planning solution will allow you to make these changes and see the financial repercussions the resource constraints the organizational impact all in one screen so that you can facilitate this machination the processes that the organization goes through okay how about another quick poll this one will be are you currently using multiple portfolio scenarios in your planning process currently using a portfolio scenario planning solution not currently but plan to use one in the future no plans or really not sure what portfolio planning is okay great let's move on investment funding so how does it work in many organizations there's a funding source and then there's a funding request in its simplicity the funding source tends to be an executive within the organization maybe the cfo ceo chief marketing officer cio whatever that chief executive may be or the business in its generic form the business will choose to fund certain organizations maybe fund marketing fund sales but you also have business unit owners who are both requesters of funds but they are also funding sources themselves and then you have the actual investment owner who is the requester of funds so the process is iterative it's not linear where one person distributes funds down through the organization you can have several people who are distributing as well as requesting funds and this can continue to occur over the course of the year as the bartering and horse trading funding based on competing initiatives and imperatives that may occur within the organization that looks like in practice either a top-down or bottom-up approach to funding so in these examples you see for investment funding the top left is a bottoms up process that's where investment owners all make the case for the funding required for their particular investments and they request that of the funding source above them and that funding source above them actually then provides the optimization the decisioning of what and how we will fund these competing init competing initiatives and then they too make a request from the ultimate funding source at the top right you can see a bottoms up with multiple fundings this is where investment funds may share funding sources or funding sources may actually share what investments they fund of course the bottom two are pretty much the same thing with the exact opposite opposite orientation a top down is executive management or funding sources actually allocate funds down to the various sources and then to the right is probably the most practical and world uh the most practical and actual method which is the hybrid method which means there is funding that is allocated down but then there's also requests for funding that comes back up and then there's the horse trading and the negotiating and the weight and balancing of competing funding requests how's that so in the amount of time that we had that's an overview of what investment funding is however what does it look like in practice how do people use the servicenow solution to facilitate these processes over the course of the year so greg sam will actually give us the demonstration of that process greg thank you arizona and let me go ahead and share my screen okay so here we have come upon um that scenario planning and we accomplished that through the portfolio planning workbench we are in here as a portfolio manager taking a look at the confirmed fiscal year 2020 plan that we had earlier this year but as rich lewis mentioned there's a number of changes that occur throughout the year and here we are in october needing to evaluate what type of work we need to carry forward for the remainder of the quarter and perhaps into 2021. so what we have here is some new scenarios that have been created to accomplish those tasks so we're going to go into q4 evaluation here and we can see that this is a copy of our previous confirmed fy fiscal year 2020 plan and as part of this we are taking a look and saying okay things have changed in the business there's some things that we need to you know reconsider even just for this quarter to make sure that we're staying on target and then we're working on the most important and prioritized work so what i'd like to point out here is in this example we may have found out that we have a demand that has been moved forward and is in urgent need of being addressed so we see here we have a sourcing request portal breach demand and this demand was previously kind of lower on priority and rank because it was a low impacts and there wasn't you know too much to be concerned from a security perspective at the time this was demand was created however things changed in the business throughout the year maybe we've had you know more impacts and more breach effort that's occurred from a security perspective on this portal so we need to reconsider this and move this into this quarter and address that so we can see that we have the ability to select that demand here we notice that this is a significant cost of this demand and up here in the top right hand side we've now exceeded that target of five million dollars that we had for this year by an excess of 2.5 million dollars so we need to evaluate this is important we really need to find a sourcing funding source for this demand we need to move it into a project and we need to execute it upon that quarter and so by doing so we will switch over into our investment funding view so now as christine fairchild our finance manager in this scenario she is responsible for making sure i am funding everything throughout the enterprise it's my responsibility to make sure that those funding capabilities are aligned to the different methodologies that we have in our organization here we can see that we have a couple of different active investments under christine we have ones that are by business strategy maybe ones that we have by business capability investments funded by business unit and maybe a mixed bottle of investments i want to quickly highlight all investments by business strategy to highlight how we can leverage our enterprise strategy to be able to fund initiatives in our business and by looking at this we can see we're in our entire fiscal year this year uh in this view to be able to take a look and see how that's been applied throughout the year through the different quarters perhaps we've had the ability to apply those funding differently based on a quarter based on what work is aligned to this enterprise strategy so let's take a look at what that can look like so under our business strategy investments here we can see we have two different enterprise strategies growing the business and unmatched customer service which currently has an actual is greater than funds received in this case if you drill down into these a little bit further you get a better look into seeing what investments are aligned to this strategy in this particular case we have three portfolios that have been aligned to this if we go back up and take a look at our other business strategy we can see we have another couple of different investments that are aligned to this that aren't necessarily what we saw in growing the business now we have direct projects that have been is funded through this model and we even have a portfolio as well so this really helps us to highlight those different types of funding scenarios that we have or may have in our organization that we are considering to move towards in the new new way of thinking so from here as christine we want to go ahead and choose a different funding model and that is investments funded by business unit christine knows that in here we are going to take a look at the quarter for which this demand is needing those additional funds and she is choosing to do that through our business unit funding model here and we can see that down at the bottom that demand has been aligned to the business unit of hr and we can see that we have 3.88 million dollars available to help offset that 2.5 million dollar ask of that demand so we're going to go ahead and move in here and go ahead and add that and we're going to select the check box here and we're going to go ahead and fund this business unit for that 2.5 million dollar gap and now we've reduced our total amount available and now we can go ahead back to that demand and we can fund that demand so they can move that forward into an approved project and carry that forward in 2020. in addition to this as rishi liu highlighted earlier in his slides you can see that i apologize there you can see that we have there is a number of different funding models that we have available in just showing you one platform perhaps you know you have a business service that you want to add but we also also can see features and epics programs other enterprise strategies uh other demands portfolios perhaps it's a generic bucket back to that hybrid slide that richelieu highlighted we can talk about oh this is a generic bucket we can have a multiple different ways of funding investments through that model so really giving you the flexibility within the platform to add those investments as you see fit and that concludes our demo of our investment funding i will now turn it back over to deborah thank you greg and roschloe and rich lou if you can show the screens again from the okay great yeah just pick it up with the investment funding um screen that way people know what i'm talking about when i'm yeah just advance one perfect thanks awesome well i just wanted to thank everyone thank you greg and thank you richaloo again for that great presentation and demo on this last thursday in october or as you described it that time of year again oops um and um it was a really great discussion of how service how investment funding can help our customers plan prioritize and track their investments and for additional information please check out our investment funding resources including our now learning course offerings and the investment funding fundamentals class our online documentation at docs.servicenow.com which provides everything you want to know about investment funding and finally we suggest a follow-up on-demand webinar called portfolio management for cio from investment funding planning to work delivery which focuses on how to select the right investments and then on the last thursday of every month this year we presented a live itbm webinar and demo you can get links to our past webinars by accessing the blog post shown here which is also posted on our itbm community page lisa and i have also been posting those links in the chat window so check out our community site community.servicenow.com or directly by um copying the tiny url shown here um it'll bring up our last thursday webinar series we're going to be continuing our last thursday webinar series in 2021 with all new topics so be sure to look for an update to this blog post in the coming weeks and when you're on the community site one last thing please subscribe to our it business management forum so now richelieu greg and blair i'll bring you into this as well we'll now take any questions that anyone in the audience might have during the last couple minutes if you can just post them in the chat or the q a we'll just leave it open for a couple minutes just to see if we have any unless greg blair rich ler unless you had any questions no i think i'm good i am good as well all right um yeah i think that might be it for today so um i guess we'll we'll wrap it i want to thank everybody for joining us and we'll definitely look forward to seeing you at our next webinar in itbm last thursday's webinar series thanks everyone