This video provides a quick review of the 
benefits of the Service Catalog, and an overview   of how Catalog Builder can help you streamline 
and scale your service catalog development.
  You can skip to any of these topics from 
the YouTube description for this video.
  The Service Catalog application allows you to 
create service catalogs and provide catalog   items for users to make requests and 
get the information they need.
  Service catalog items automate user requests with 
workflows, thus eliminating time consuming and   inaccurate manual processes involving phone 
calls, emails, spreadsheets, etcetera.
  And Service Catalog provides 
multi-channel capabilities,   allowing users to make requests via the platform, 
the Now Mobile app, and virtual agent.
  And now, we’ve improved the catalog development 
experience. We were hearing from our customers   that catalog development is mostly centralized, so 
it was difficult to scale. Business owners across   the enterprise needed to request the creation 
of every new item from a catalog administrator,   as well as maintenance of existing items
And catalog administrators were spending too   much time gathering requirements from business 
owners for their catalog item requests,   because there was no easy way for business 
owners to build and visualize catalog items.
  So we developed Catalog Builder, allowing catalog 
administrators to create catalog item templates,   and business owners to create catalog items.
Catalog Builder uses a guided and visual   experience to streamline both 
processes. Let’s take a look.
  Here, we’re logged in to the 
Catalog Builder Dashboard as Beth,   a catalog administrator who’s creating a 
catalog item template that business owners   can use to create catalog items 
in a controlled and safe way.
  And here, we’re logged in as Adela, a business 
owner who needs to create a new catalog item.
  Rather than coming up with a set of requirements 
for the catalog item and sending it to a catalog   administrator to configure, Adela 
can dive right in to creating the   catalog item and publish it herself.
Risk is minimized because templates only allow   business owners to configure specific properties 
of the catalog item while the rest is predefined   in the template. For example, the record 
submission table in this template isn’t editable.   The lock icon shows us that this field 
is defined in the item template.
  Most use cases can be covered by this 
approach. But if business requirements   call for complex functionality, business owners 
can collaborate with catalog administrators   to add it to their catalog items.
In our next video, we’ll see an example   of how catalog administrators can use Catalog 
Builder to create catalog item templates.
  For more information, see our product 
documentation, knowledge base, or podcast.   Or ask a question in the ServiceNow Community.