Conventional wisdom says that risk is bad. It’s something to be avoided and eliminated. But is that true? Or is it an engine that drives business growth? I would argue that risk—properly managed—is a huge positive that unlocks business opportunities.

Here’s why: If you can effectively embrace risk, you can take on more risk. Every business initiative—whether it’s entering a new market, lowering supply chain costs, or adopting a new technology—has inherent risks. With a well-oiled machine for identifying, managing, and mitigating risk, you can make confident, risk-informed investment decisions rather than stifling innovation by being too risk-averse.