Chris Lynch: Most companies have moved to a more self-service or on-demand model for HR services. As a consequence, employees may find that they just don’t know where to get information, whether it’s HR information like pay or benefits or how to grow their careers within their organizations. That creates a lot of problems, a lot of frustrations, and lower satisfaction. When we look at career growth, it’s a similar story. Oftentimes we hear that it’s easier to find a job elsewhere than to connect with opportunities at your current employer. On the flip side, organizations have openings and can’t find the right people to fill them. Bridging that gap requires that organizations tear down process and technology silos to create consumer-grade experiences for their employees.

Mark Bower: Right now, the balance of power is with job seekers and employees. They have their pick of where they want to work and live. Companies need to create employee experiences that people want to seek out and build careers around. But even that isn’t enough. They also have to focus on “re-recruiting” their existing talent. That means creating the best onboarding experience, providing great career coaching, offering interesting and rewarding growth opportunities, and so on.