People are saying that companies are driving digital transformation with all these new services like rideshare, and home rentals, food delivery, or even at-home fitness … But the interesting thing is that none of them have allowed me to do anything new. What they’ve done is delivered a better experience to customers.

And there’s is a lot that we can learn from that.

A certain airline CEO who’s always been at the forefront of experience for a long time has said that happy employees are central to the success of a business. If you can create a happy and enthusiastic workforce, that emotion carries on through to the customers.

But for a lot of enterprise companies, employee experience is just an afterthought. While customers get a glass of champagne and a warm towel, their employees are left with seats that don’t recline and not even a bag of pretzels. Everyone cares too much about the front-end experience, but not enough about where it really counts.

And employees don’t really get a choice into what they use. But don’t forget: they can choose to go elsewhere.

The best companies out there create a first-class atmosphere, offering consumer-like experience to both customers and employees. And that is transformation done Wright.