In the modern supply chain, you’re solving the classic fundamental problem: reconciling your customer’s demand with your ability to supply it. You’ve got a manufacturer, distributors, suppliers, and other companies in the ecosystem, but in many cases they don’t know what’s going on at the other nodes in the supply chain. So they’re making guesses.

Visibility makes it so much easier to make sure that inventory’s going where it’s needed. That’s hands-down the single biggest benefit of technology resiliency. If you have a glut of inventory in one location and not in another, you can make real-time decisions thanks to better visibility that’s technology-enabled.

Amazon’s a great example.