Link to Presentations: Bringing Business Architecture to Life - Recorded March 27th 2025
Featured Speakers:

• William Ulrich – President, Business Architecture Guild, President, Business Architecture Associates
• Charles Bartley - Senior Staff Outbound Product Manager

What We’ll Cover:

• Business Architecture in Practice: A Scenario-Based Approach to Delivering Value
  • Challenges explaining business architecture’s value to the masses
  • Scenario-based approach makes business architecture consumable
  • Pre-requisite: A minimally viable business architecture and knowledgebase
  • ServiceNow-based knowledgebase for practice enablement