Wow! What a keynote this morning that outlined the vision of how to manage everything as a service and covered the major product areas - Service Management, ServiceNow Express, ITOM and platform. If you missed it you can watch it here. There is a lot for developers to be excited about and I want to pick a few from the platform section of the keynote -

1) Architecture matters - Pat Casey, VP and GM of the platform business unit kicked of his section of the keynote by highlighting ServiceNow's multi-instance architecture and contrasting it with multi-tenant architecture. I will expand on this theme in a later blog but in a nutshell, a multi-instance architecture gives customers the control they need on their instances and does not impose any architecture driven limitations on how developers should build apps.

2) Scoped Applications in Fuji - this is a new feature that is a must understand if you want to build apps on Fuji - we are covering this in depth at CreatorCon take a look at this blog here for more details.

3) ServiceNow Store is live - you can buy apps and sell apps - read more details here.

4) Developer Studio a full featured Integrated Development Environment(IDE) built for professional developers. Stop by at the ExpoNow pavilion to get a look at this new tool or attend the session at CreatorCon.

5) CreateNow Developer Program is now available to all developers - all the learning, support, tools and ofcourse your very own instance to build apps. More details here.

We will be sharing a lot more details on all these areas in the coming days - stay tuned. And for those of you who are participating in the CreateNow Hackathon tonite - all the best!